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Think Like a CEO: Why ROI Is the Only Metric That Matters

Black Woman CEO using laptop, yoga business coaching, pilates business coaching, ROI thinking
 

 


The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners - Episode 33

 

Welcome to The Studio CEO Podcast episode 33: Think Like a CEO: Why ROI Is the Only Metric That Matters

 

If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach.

Today, we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances.


In this episode, you'll learn:

  • Why personal finance habits (like “only spend what you have”) don’t work in a scalable business
  • How to shift from cost-based decision-making to ROI-based leadership
  • The hidden cost of debt shame—and how it impacts your growth
  • Why “doing it alone” is slowing you down (even if you’re good at it)
  • The real difference between help and support—and why you need both
  • How my own landing page flop turned into a team-powered breakthrough


If you're ready to stop asking, “Can I afford this?” and start asking, “What return will this create?”, then this episode is your new decision-making filter.


Listen now and learn how to lead with strategy, not fear.

 

I'm Jackie Murphy

E-RYT 500hr YOGA TEACHER, BUSINESS COACH & YOUR NUMBER ONE SUPPORT

A decade before she was the host of the Yoga Boss podcast, Jackie Murphy learned the hard way that being a talented yoga teacher wasn’t enough to build a lifelong profitable career.

She saw many successful yoga teachers out there, but no one was sharing how to actually build a profitable business...

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